Tag: social media

  • Understanding Push Content Versus the Social Stream

    Do you still need a web page? In the age of Facebook and other social media outlets, what’s the point of having a webpage? Or an email newsletter? Why bother since everyone can just find you on social media? Don’t they already follow you? Yes and No. Understanding Push Content Versus Stream Content In the […]

  • How not to use Twitter for customer service

    Social media a powerful tool today. Everyone with a few followers now has a megaphone to shout out in the store. And sometimes that shouting goes “viral,” the greatest hope and greatest fear of every brand. The greatest hope because a viral video, even if it gets spoofed, still creates enormous amounts of positive brand […]